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downloadable brochures

PDF brochures become a staple in Business-to-Business (BTB) and Business-to-Consumer (BTC) marketing. Customers arrive at potential supplier's sites through dozens of various marketing actions and are usually promoted to call or email a supplier if interested in particular products.

Poorly designed sites might require a trip to the “Contact” page without the benefit of a call to action. This often results in a lost customer or a poor brand impression.

Make a Compelling Sales Argument! Make it easily accessible.

As customers consider their numerous choices to explore prospective suppliers…one of the most helpful and downloaded tools is a well designed PDF brochure that gives an overview of key services and benefits to the customer. This allows the customer to forward or print a document that makes a persuasive sales argument to the decision maker(s), or even save for their own review.

Invite your customers to take a course of action:

Encore Visions highly recommends all companies have a professionally designed PDF brochure of 4-10 pages to review services and offerings. An option to download or print such a document makes for an excellent “call to action” as well as an opportunity to capture prospects contact information for follow up.

An alternative to PDF design is a FLASH presentation of core services and competitive benefits.
What's Next?

Have Your Current Marketing Program Evaluated. Encore Visions will provide a FREE assessment of your current program to let you know how we can help improve your branding and marketing strategies.

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