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marketing: creating a sales generating brand


At Encore Visions, we offer more than a pretty picture.  We are here to help in developing a functional company strategy needed in order to reach objectives and see results. The first step in building a marketable strategy is to form a brand image. A brand is an intangible asset that will differentiate your business and lead to enhanced sales.

Why is it so important to create a brand image?
  • It helps you overcome competition – Having a strong brand means it has easier recall for your consumers.  This in turn makes your product or service easier to market.

  • Gives your product/service a higher perceived value – Consumers associate popular brand names with quality and are prepared to pay more for branded goods.

  • Builds consumer loyalty – Once tried, consumers tend to trust a brand and buy the same brand again and again.  We are creatures of habit.

  • Brand names are marketable – Because it equates to loyal consumers and easier marketability, strong brand names can be sold to other companies for thousands, even millions.
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